AlfaTech Big Book: SoCal – Media & Entertainment

MEDIA & ENTERTAINMENT

72 & SUNNY Los Angeles, CA

Type: Office Size: 86,000 SF

72 and Sunny is a modern full-service design and advertising company with offices in Los Angeles and Amsterdam. Founded in 2004, the company was born out of a combination of frustration and excitement. Frustration that its industry was slow to adapt to the changing technology landscape, and excitement for all the new ways it can connect with people and a desire to explore that power. We were brought into design the MEP for a high-end modern space. With the design architectural firm of LeanArch Architects, the goal was to create a space exhibiting clean lines within a historical shell (The Hercules/Howard Hughes Campus). The project challenges for us were primarily mechanical as the client wanted completely open ceilings, but the trusses were very heavy duty and completely exposed. The architect didn’t want any MEP infrastructure below the trusses due to the low ceiling heights, but the HVAC still needed to function at a very high level to provide consistent comfort to the space’s inhabitants. In the end, 72 and Sunny was very happy with the outcome. It’s an alive and active environment; an open plan that encourages large groups of people to interact dynamically throughout the workday. This Phase 1 initiative was only the first building of two, Phase 2 consisted of office space, edit bays, server rooms, VO Booths and a magnificent bleacher auditorium which utilizes one of the first displacement ventilation systems retrofitted to connect into a VRF system.

* Completed by AlfaTech principal during previous employment