AlfaTech LA Big Book

MEDIA & ENTERTAINMENT

RED BULL

Santa Monica, CA

Type: Office Size: 74,000SF

Red Bull North America is the world’s premium energy beverage manufacturer, known for bold, unique marketing campaigns that include film, documentaries, extreme sports, art and music events. The company’s exponential growth and diversification resulted in much needed additional office space in close proximity to their current offices in Santa Monica. Red Bull leased 1630 Stewart St., a 74,000 SF warehouse facility that was originally a brick-making factory, among other things, and they engaged our services to design the MEP for their space. We also played a major role with lease negotiations to ensure that Redbull's requirements, especially in terms of system capacities, are provided as part of the core and shell systems. Prior to Red Bull North America’s occupancy, the building was multi-tenanted and thus divided into smaller suites. The interior was completely demolished to accommodate an open floor plan as well as expand the existing mezzanine for more usable work and meeting room space. Weekly meetings and close communication with the Client were vital to ensure successful execution of the design, which incorporated the existing charm of the building – red brick and steel columns – in a cohesive manner. The new design posed many challenges and required close communication with the City of Santa Monica and various engineering firms to resolve various structural challenges. The first floor design is centered on a main street concept that connects the employee café and barista, reception and informal meeting space and interior gardens, marrying the client’s collaborative nature immediately upon entering the building. However, the jewel of the building is truly the visual center which is comprised of a series of strategically placed floating conference rooms located on the mezzanine level.

* Completed by AlfaTech principal during previous employment