AlfaTech Lighting Studio Big Book_2021 - Final

O U R P R O C E S S

SKETCHES Once we define themes/concepts, our next step is to quickly sketch these ideas. This gives us an opportunity to garner first impressions, observe any potential problems and uncover any aspects that could have been overseen.

F INAL RENDER Finally, we bring the sketches and ideas together into a realistic rendering to enable an understanding of hierarchy, contrast and balance. Once we reach our goal of translating our concept, we present it to the client and open the floor for feedback and ideas to ensure satisfaction, participation and communication.

ORIGINAL DES IGN

It all starts with the original design. We strive to develop an overarching theme or concept to connect our design.